Sequel helps clients bring brands to life through strategy and design, all in the service of solving problems and achieving business-wide objectives.
Every great brand has a defining narrative — a story that embraces the brand promise, expresses differentiating value and resonates with customers, partners, employees, shareholders and other stakeholders alike.
We help brands move forward by addressing the issues that are holding them back — looking at themselves from the outside in, finding disconnects and hidden opportunities and arriving at solutions based on clear audience insights.
Outcomes are better when we work together and work in partnership with our clients, taking the time to learn their businesses, leveraging their expertise and making their thoughts, perspectives and objectives an integral part of our process.
We believe candor is critical to long-lasting client relationships — being straightforward about what we think (even if it’s not what clients want to hear) and striving to do what’s right for the brand (rather than just what’s in the brief).
We firmly believe that our efforts can change business and culture for the better, that what we do makes a serious difference to our clients and to the customers they serve.
Building brands that activate business strategy, win customers and build loyalty — that express a differentiating promise in ways that are clear and authentic.
Brand strategy and core messages
Logo and visual identity systems
Brand guidelines and training
Helping companies thrive and grow in the digital space, determining the right role for digital media in the life cycle of their brand.
Site design and development
Empowering the people most responsible for driving top-line growth — in the pitch, at the point of sale and throughout the arc of the customer experience.
Sales enablement tools
Collateral design and architecture
Internal brand alignment
Designing the spaces where brands live and breathe in the physical world.
Event and trade show design
Corporate signage and wayfinding
Workplace branding and experience design
Creating names (the essential “tab” of the brand) for companies, initiatives and products, focusing the function and emotion of the brand in a single, memorable verbal expression.
Naming construct and architecture
Planning and migration
Launch messaging and rollout
Finding fresh and compelling ways to bring stakeholders up to speed — whether on progress toward business imperatives and the brand promise or on strategies that are likely to define what comes next.
Online and offline design and editorial execution
“Our mission was to create a brand and identity so dramatically unique among healthcare providers that it would be impossible to go unnoticed. Sequel delivered a product that was far beyond our wildest imagination.”View this project
“Sequel continuously delivers great creative solutions, but more importantly, they provide strategic insight that helps our teams better understand the importance of a name in the overall branding toolkit.”View this project
“It has been a great experience working with everyone at Sequel. In today’s world, it’s hard to find a partner you can fully trust and I felt confident with the Sequel team every step of the process.”View this project