Talk Is Cheap: Don’t Ever “Be Committed” to Anything
March 09, 2009 by Marc Kirschner

This week’s “prize” goes to every company that announces, with all seriousness: “We are COMMITTED to (do some sort of thing we should be doing anyway).”
If you have to tell the world you’re committed to something, then clearly you are not actually doing it. Do everyone a favor: Don't announce your commitment — demonstrate it for real.
Do it. Then tell us you did it. Alternatively, tell us you are going to do whatever it is on a specific timeline. Then do it, on the timeline.
And take credit.
Bottom line? Simple. A promise or claim is nothing without tightly aligned and complete action to back it up.
