Insights into Mobile

Up until recently, you'd be hard-pressed to find the words "user experience" and "book" in the same sentence. With the Kindle, Amazon was arguably the first company to begin that discussion. Prior to January 27, there was much speculation and anticipation that Apple would open that discussion up more with the introduction of their tablet device, the iPad. Unfortunately, what Apple presented during its much-hyped keynote was more of an incremental step forward in the e-book experience. Why? – The iPad uses the ePub format for books, which doesn't allow for rich media.

Rather than sit idle, publishers are working hard to create custom apps to bring readers the future of the book. Well, that's at least what we were all hoping. This week Penguin Books showcased the first next-gen efforts of the book publishing industry, and all I can say is, "Wow!"

“Surprise” and “delight”: two words that are rarely associated with Microsoft. But that’s just what Microsoft did at the Mobile World Congress this past week in Barcelona. Well, the surprise part, at least.

Interesting video here with Verizon's CMO on their marketing strategy.

While the other networks drove their business by (mostly) promoting their new sexy handsets, Verizon's message was always about the network. Everyone on the other networks find themseves constantly thinking about Verizon (or more specifically about that chap with glasses) when they plead into their phone with frustration "can you hear me now?" Genius.