Sequel nominated for Global Brand Architecture & Naming Strategy excellence at the Transform Awards 2023
The Transform Awards North America are in their ninth year of celebrating excellence in rebranding and brand strategy. The awards recognize best practices in corporate, product and global brand development work, with categories that focus on content, execution, evaluation and strategy […]
Stepping up on the path to ending Alzheimer’s
We’re gathering in Brooklyn on September 23rd to walk the Brooklyn Bridge and back, spending the day raising funds and celebrating life and the quest for a cure to end Alzheimer’s. Check us out on social media as we make this a walk to remember!
The scourge of Alzheimer’s takes the […]
Envisioning a new path to wellness for the local Rockaway community
Over these last several months, the effects of this global pandemic have been devastating for many New Yorkers. One of the communities hardest hit with an ongoing surge of Covid case numbers is in the Rockaways.
Already struggling with the difficulties of a lack of available resources and services, plus environmental […]
Crafting a more perfect union: A pint with a purpose
Rockaway Brewing Company (RBC) has taken the pledge! In support of the “People Power Beer” movement, RBC will be releasing a People Power beer in an effort to inspire people across New York city — and specifically the Rockaways — to unite and combat the range of injustices plaguing our nation. Please join them […]
The RISE of a new brand: Revitalizing a cultural and educational center for local families
When the Rockaway Waterfront Alliance (RWA) first engaged Sequel, they were trying to evolve beyond the limits of their initial organizational reputation.
The nonprofit was founded in 2005 as a means to promote environmental awareness around the waterfronts of New York’s Rockaways, primarily through programs for elementary and high school […]
Sequel wins Graphis design and UX award for best websites.
For over 70 years, Graphis has been internationally recognized for showcasing outstanding design, advertising and photography from around the globe.
This year, Sequel was one of only a select number of agencies chosen from a vast pool of entries as having achieved excellence in visual and interaction design in the digital […]
Sequel partners with HELP/PSI to reactivate its brand and digital presence.
New York, NY — Strategic branding and digital agency Sequel today announced a partnership with HELP/PSI to reposition and rebrand the New York City–based community healthcare services organization.
Serving more than 13,000 individuals and families through their 13 locations, HELP/PSI targets underserved communities throughout the Bronx, Brooklyn, Manhattan and Queens. As […]
Rockaway Brewing Company identity & packaging wins at international creative competition.
As a mainstay in the celebration and curation of world-class design and creativity, Graphis has chosen Sequel as an award-winner for its brand development and design program for the local craft brewery aptly named Rockaway Brewing Company. We’re super excited that a start-up brand and identity that we all love […]
Reinvented careers site attracts fresh talent to a centuries-old global bank.
Founded in 1856, Credit Suisse has grown into a global private and investment banking behemoth with operations in more than 50 countries and 48,200 employees from more than 150 different nations.
But their online efforts to recruit new talent — essential to the bank’s ongoing evolution and success — were hampered […]
Recognizing breakthrough creative across international borders
In August 2019, Sequel Creative Director David Phan had the honor of acting as a judge at MerComm Inc.’s ARC Awards. Dubbed the “Academy Awards of annual reports” by the financial media, the ARC Awards is the world’s largest international competition honoring excellence in annual reports and corporate communications.
“In times […]