Six steps to elevate brand building to its rightful position as a driver of growth.

Brett weighs in on the brand building prowess of none other than "The Donald." See what he has to say:

http://www.adweek.com/news/advertising-branding/brand-trump-131155 

Continuing a longstanding relationship with upper management at Campbell Soup Company, in 2010, Sequel helped the company design and launch its CSR Web site. 

Donald Friedman, former chief marketing officer of CA Technologies, has made the jump to the agency side and joined Sequel, a New York-based branding and marketing consultancy, as principal.