As ethics and social responsibility become essential to every company’s brand, Sequel has helped Campbell Soup take sustainability reporting to the next level, with an online CSR as heavily promoted as the company’s robust online annual. “Campbell is a global company with a great story to tell, but it was scattered. Our job was to put it all together,” says Sequel principal Steve Mignogna. The resulting site, Defining Success, makes that story easy to navigate, exploring Campbell’s commitment to triple bottom line (people, planet, profit), with an emphasis on nourishing customers, neighbors, employees and the environment. Since 2001, Sequel has brought cohesiveness to Campbell’s corporate communications and helped the company move the most important vehicles online. Says Mignogna: “We’ve helped them bridge the gap between divisions, initiatives and geographies to create a unified and coherent corporate presence on the Web.”