Continuing a longstanding relationship with upper management at Campbell Soup Company, in 2010, Sequel helped the company design and launch its CSR Web site. The site will incorporate new reporting metrics and a host of new stories, from Campbell’s growing focus on healthful products, to its advocacy of hunger relief at the G-20 Summit, to efforts to reduce childhood obesity in the company’s hometown of Camden, NJ. “Last year, we took CSR reporting at Campbell Soup to a whole new level, and this year’s effort keeps the ball rolling,” says Sequel principal Steve Mignogna. “It brings stories from across the globe together in a way that is strong and coherent — absolutely essential for a company as geographically diverse as Campbell.” Campbell Soup is one of the world’s most important food companies, with soups, snacks and other products sold in more than 120 countries. The CSR site covers Campbell’s progress as a business, as an employer and as a corporate citizen, and speaks to its intrinsic value as a company that brings affordable nutrition to millions of people worldwide.