John Nishimoto, creative director and head of Sequel’s branding practice, was a recent guest columnist in Corp!, the online/offline magazine for business leaders. Appearing in the June 2010 issue, his essay, “Brand Loyalty: Where Do You Stand?”, drives home the importance of strong relationships, particularly in a challenging business environment.  John notes that “thriving in the new economy demands building and preserving brand loyalty,” and that this, in turn, begins with knowing “where you stand with customers, employees and investors.” He then lists the essential questions managers need to ask — sooner rather than later. You can read the piece here or visit Corp! here.