After two decades of solving problems that hinder clients’ profitability and growth, Sequel has devised a series of effective, modular solutions that directly address challenges that all companies face. Uniting insight, strategy and creative execution, the solutions, says principal Brett Gerstenblatt, “apply branding, marketing and communications skill to specific, well-defined business issues.” In addition, they can be applied tactically to achieve specific objectives — for example, increasing employee engagement — or strategically to address a wide range of issues associated with major events, such as new-business start-ups, mergers and acquisitions, and turnaround situations.

“As a trusted advisor to CEOs and CMOs, especially in the last few years, we've become much more aware of, and involved in, how their businesses work,” Brett says. “What we’ve learned is that the root of many problems is often the same, regardless of industry.” He adds that Sequel solutions will “make our offerings clear and relevant to companies that are off the radar to many branding and marketing firms, especially mid-cap companies and emerging brands. More than ever, these are the companies we've focused our energies on. Because the truth is, they are among the most exciting engines of economic growth.”