Launch

Sequel continued its eight-year partnership with The Campbell Soup Company and launched their 2009 annual review in print and online. This year, we took the iconic brand even further online, transforming the AR into a communications platform integrated into their overall web experience, putting context around the past year’s strong performance, and inviting visitors to dig deeper into the stories behind the numbers.   

Congratulations to the Port Authority on the launch of their new family of websites. Designed by Sequel and implemented by their in-house technology team, the sites for the NYC-area airports, Port of New York, PATH Rail, regional bridges and tunnels, and various PANYNJ corporate offices help tens of millions of visitors each year commute, ship cargo, travel through the region and find new opportunities to do business. The designs represent a new commitment by the Port Authority to easy-to-use, transparent communications, and they accommodate the team's ongoing development of new tools and applications. We had a great time working with these fine people and look forward to an ongoing relationship.

The Bright Mississippi, Toussaint’s first solo album in more than a decade, has already garnered such descriptors as "calm, swampy, smoky, rakish and velveteen”

With global markets plummeting and major industries under fire, brand consultancy Sequel Studio is helping companies create focused plans, and take concrete actions, to restore brand confidence and weather the storm.