Launch

The economic model for online content is changing, and brand consultancy Sequel Studio is helping online publishers optimize their user experiences and better monetize their content.

“Media publishers are finding the current advertising model is no longer paying the rent,” says Sequel Director of Strategy Philip Rackin. “Essentially, everyone’s asking how their site can make more money.”

Stroz Friedberg, a leading digital risk consultant, paired with Sequel to unveil its proprietary electronic discovery software brand, Stroz Discovery, at LegalTech — the legal profession's showcase trade event for software and technology. The Sequel team worked on product positioning, naming, identity, and the overall trade-show 3-D environment, helping Stroz Friedberg stand out in a crowded and competitive market.

What does it mean to Live Your Brand? Sequel has evolved its own mission by taking what we do further than ever before: Helping clients not only to build powerful brand platforms and communications campaigns, but to assess their business practices and behaviors to ensure that everything they do is aligned with their brand promise.

After eight years of helping evolve the Campbell’s corporate brand, Sequel is proud to announce the launch of the 2008 Annual Report. The online experience shows the company more focused than ever — on the strongest brands, the most important trends, and the most promising global markets.