John is the creative leader of Sequel Studio's branding practice, responsible not only for heading major corporate branding programs but for developing our overall branding philosophy, process and methodology. Before joining Sequel, he was creative director for corporate branding at Interbrand/New York, where he led brand design and realization assignments for both print and environmental implementation.

Combining a wealth of design and brand strategy experience, John is adept at defining new brands and uncovering and leveraging the latent value of existing brands. As a strategist, he has worked with clients representing a wide array of industries, including CA, Merrill Lynch, Wachovia Bank, Stolichnaya, Deloitte Consulting, IMS Health, Biogen Idec and the BMG Music Group.