Sequel helps companies at crucial turning points pursue new strategies, respond to competitive challenges and adapt to changing environments.

Restoring a battered technology brand and rejuvenating a corporate culture.	Reshaping customer perceptions when the value proposition has changed.	Turning casual visitors into paying customers — and giving current subscribers a reason to stay.	Optimizing the retailer relationship to drive preference and customer loyalty.
Helping a financial industry mainstay hold its base while broadening its horizons.	Giving investors a genuine feel for a company’s complex, fast-growing business.	Helping an industry leader strengthen its brand as it transforms commerce across the globe.	Repositioning a regional bank for growth and a game-changing IPO.
Presenting a complex online presence in a clear, intuitive user experience.	Creating a balanced view of a vast and complicated energy enterprise.	Helping an American classic maximize its story and minimize costs online.	Bringing hundreds of local offices, and a range of offerings, under a single, easier-to-market brand.
Helping a financial giant manage and leverage its global brand.	Helping a fashionable brand maintain its allure while building a broader audience online.	Building a stand-out presence in a traditionally drab milieu.	Changing the conversation and moving consumers to "yes."
Building a brand that unites the business and drives its differentiating value home.	Envisioning a way for art, and the organization behind it, to thrive on the Web.