Investor Experience

As America's largest cable company, fourth-largest phone company, and a rapidly growing high-speed Internet provider, Comcast wanted to ensure that investors, analysts and the media understood its story. Comcast was helping to lead the way in the home-based entertainment/communications revolution. How, then, to give the audience a taste of what set the company apart?

Solution

Our team quickly outlined the essential Comcast story into four buckets: The Basics, The Drivers, The Edge and The Future Now. To capture the essence of the company, we leveraged a wealth of existing video content, including program samples, product demos and executive presentations. For Comcast, the overriding need is to tell the big story — so we cover everything: the company, its markets, its offerings, and the developments that would drive future growth. The site is a Comcast primer for analysts and investors, delivering everything they need to know in the most colorful, simple, intuitive way.

Results

Comcast's online annual report has become a primary communications asset. Not only does it make the company more understandable than ever for its audiences; it enables Comcast to better leverage its annual report investment — and tell its story in a dynamic medium that best reflects its business.