Rockaway Brewing Company

Creating a brand for the food and beverage category has unique challenges — like creating a brand you want to have a beer with.

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Leveraging local color and the heritage of an urban oasis

As the first craft brewery in the borough of Queens, Rockaway Brewing Company had two challenges: first, devising a name amid hundreds of clever-sounding upstarts and, second, embracing the richness of a forgotten oceanside neighborhood now known, more than anything, for its surfing scene. Over more than a few beers, we helped the founders carve out a local craft beer brand, creating everything from a visual and verbal identity to POS marketing, product packaging, a range of brand swag and a visual presence at the bar.

  • SERVICES

  • Brand Development
  • Marketing & Sales Support
  • Name Generation

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