Over the past three years, Sequel has led the rebranding of the former Computer Associates, a world leader in the huge and growing IT management space. Our work has included identity and renaming, the rollout of branded environments worldwide, complete redevelopment of employee recruitment efforts, and the development of standards and templates for a wide range of corporate and marketing communications. Turning our attention online, we worked with the global web team to better align ca.com with both the brand and marketing goals, resulting in a simpler yet richer and more effective user experience. Other interactive projects have included development of email marketing standards and a groundbreaking online-only annual for 2006.