Recording its best year ever, America's largest cable company and second-largest ISP sought to capture the spirit and excitement of its brand and corporate culture. The result from Sequel: a lively homage to 90,000 employees and the knowledge, enthusiasm and hard work they collectively bring to the table.

The book (and a robust online version) describes Comcast's formidable success winning customers over to its cable, broadband and fast-growing digital phone services. Focused squarely on people, it required photographs of more than 500 Comcast employees; stories are told almost entirely from the employee perspective. The book underscored and helped strengthen the company's first national advertising campaign. It also drove an Investor Day experience, produced by Sequel Studio, that combined slide presentations, video footage and environmental design.