With the largest paid online subscriber base and year-over-year subscriber growth, ConsumerReports.org wasn't struggling — but it was sorely in need of an update. Working in close collaboration with the client, Sequel redesigned the sprawling site from the ground up — visually branding all premium content, leveraging social media (including review and blogs), optimizing the site for search engines, finding new ways to engage and attract subscribers, and communicating CR's powerful differentiators.