How can a company bring the market along when its value proposition has been transformed? For IMS Health, the answer was a top-to-bottom market repositioning: redevelopment of the brand, new brand guidelines, a cogent, branded online presence, fresh articulation of vision and mission and, ultimately, a sustained drive to leverage all of the above — not merely to shape perception, but to change the way the company does business.

As the top provider of market intelligence on pharmaceuticals and healthcare, IMS had become far more than a global data provider. Through acquisitions and organic development, it had become an expert source of analysis and insight — a consultant to pharma and biotech companies whose recommendations drove powerful results. IMS chose Sequel Studio to lead the wholesale redevelopment of its brand — from a new brand platform (Intelligence. Applied.) to new brandmarks and graphic standards, to the rapid evolution of marketing platforms for a wide array of products and services. To accomplish this, Sequel worked closely with the highest levels of IMS management. At the same time, Sequel executed a myriad of major assignments, including the Annual Review, global marketing campaigns and employee communications, as well as the complete overhaul of the IMS website and creation of a common platform to lend clarity and consistency to local, regional and product microsites worldwide.