As the launch of Windows Vista approached, Microsoft asked Sequel to help envision the future look-and-feel of the MSN application, a tool used daily by more than 9 million subscribers.

Sequel was brought in early in the process, working from the ground up to make MSN more than just another browser. We understood that MSN needed to offer more than just fast access if it was to attract and retain customers. It had to give them something easy to use, easy to trust and easy to fall in love with. The resulting fully realized vision is immediately recognizable, family-friendly and, most of all, exclusive to MSN.