Renowned for their brilliant colors and innovative package design, NARS Cosmetics are a fixture in high-end department stores and cosmetics boutiques around the world. But the company never had an immersive online environment to market and sell their full product line.

Sequel's solution brought NARS' boutique presence online — enabling visitors to interact with products in a color-true sense and receive advice from NARS' staff of world-renowned makeup artists. We started with the product architecture, grouping items into "families" based on how they are searched for online and used in real life. Next, we created a site design that captured the aura of NARS, celebrating the look-and-feel of the products and packaging, and putting the colors into high relief. The result is an engaging, easy-to-use shopping experience that provides a rich introduction to the brand.